Banner ads make up a primary form of online advertising. These square images or visual elements appear on web pages and aim to attract user attention, ultimately driving traffic. Banner ads are located across various online platforms, including search engines. They function by engagement with the banner, which typically leads to a product page.

The digital promotional terrain is constantly adapting, presenting both opportunities and threats. One of the most pressing challenges facing advertisers today is ad fraud, a pervasive concern that can deplete advertising budgets and undermine brand standing. To combat this growing menace, it's essential to analyze the various types of ad fraud, th

Tired of your ads going unnoticed? Banner blindness is a real problem, but push notifications offer a powerful solution. This engaging messages appear directly on users' screens, capturing their attention and driving conversions. Unlike traditional banner ads, push ads are permission-based, ensuring that your message reaches a interested audience.